Primary: service business
Social media and content support, digital-presence support and lead support for recurring local SME work.
Back to Hello Ella Studio
Ironhack final project · Thursday walkthrough
From a personal brand to a measurable marketing system
Research → strategy → implementation → measurement. This showcase follows the latest 20-slide final presentation and separates completed website work from assumptions, targets and work still to validate.
One studio. Two revenue engines.
Secondary: travel affiliate
Frankfurt content connects to verified partner recommendations and measurable outbound clicks. Bookings and commissions are not claimed.
Primary ICP
Owner-led B2B physical-product SMEs
Working hypothesis: companies with 10–50 employees in Kreis Borken, an existing website, a small marketing team and a need for visible, practical execution before scaling.
Phase 1
Market research & offer
Narrowed ICP, a three-part offer, inbound and outbound acquisition, and clearly labelled pricing, funnel and CAC assumptions.
Research complete · manager interview and 10–20 targeted outreaches planned
Phase 2
Website, SEO & GEO
Multilingual conversion hub, intent-based service/local/Frankfurt keyword clusters and a documented GEO baseline-and-retest plan.
Website implemented · GEO experiment pending
Phase 3
Frankfurt affiliate implementation
Stay, Do and Explore path with Expedia and Viator partner links connected and GetYourGuide pending verification.
Original vacation video + first-hand guide implemented · hotel-specific Expedia and Viator walking-tour links connected · campaign and verified GetYourGuide link pending
Phase 4
Analytics & automation proof
GA4, GTM, UTMs and named events form the measurement plan. The Make → Sheet/CRM → email/notification workflow remains external and untested.
Tracking code configured · live event screenshots and automation test still needed
Presentation targets — not results
- Qualified reply rate ≥10%
- Calls booked ≥4%
- Service CTA click-through ≥3%
- Partner outbound click rate ≥5%
- Frankfurt affiliate CTA click-through ≥3%
- One successful end-to-end automation test
Working-model assumptions
Illustrative research assumptions only: starter project €250–400; monthly support €400–800; 50 prospects → 5 replies → 2 calls → 1 client; CAC below first-month gross margin. These are not achieved results or customer quotations.
Evidence and status checklist
Implemented: focused service offer, multilingual website, Frankfurt destination path, verified Expedia click tracking and backend enquiry storage.
Configured, proof still required: GA4/GTM events and UTM reporting in the live analytics account.
Implemented: original Frankfurt vacation video, first-hand holiday guide, hotel-specific Expedia partner link and Viator walking-tour partner link. Campaign, verified GetYourGuide affiliate link, manager interview, targeted outreach and GEO retest remain pending.
Not connected or tested: Make automation, Sheet/CRM handoff, acknowledgement email and owner notification.